Commited Hairdressers

The special relationship between a hairdresser and her clients provides her with a unique social role in her community. The L’Oréal Foundation makes use of its immense network of partner hairdressers, providing them with the means to get involved in major initiatives.

Hairdressers against Aids

Supported by the Foundation, L’Oréal's professional products division, in partnership with UNESCO, offers the program "Hairdressers against Aids", an unprecedented project launched eleven years ago and born of a simple conviction: dialog and prevention play a crucial role in combating the virus. This is why - for the past ten years - professional hairdressers have been trained by 5,000 L’Oréal educators to convey the essential message of prevention in such a way as to play a major role in the day-to-day prevention of the disease. «Four new geographic regions – Sweden, Norway, the Baltic States and the Philippines – recently joined the ever-expanding Hairdressers Against AIDS prevention education programme. In 2012, 37 countries took part in the program "Hairdressers against Aids" and it is estimated that 1.8 million hairdressers have been trained since 2005.»

To find out more about Hairdressers against Aids