One of the top priorities of the group is to offer consumers innovative products. The ability of its suppliers to propose new solutions and technology and to develop innovative products and services in partnership with the L'Oréal teams makes a direct contribution to the success of new products. This collaborative process is based on trust in an ever more competitive economic climate. L'Oréal establishes an open dialog that stimulates and accelerates innovation for the benefit of consumers. This fruitful process of co-development is systematically supported and encouraged by L'Oréal, as demonstrated by the "Cherry Pack" in the packaging sector.